Rochester, NY—It’s a new kind of bride, who, rather than engaging professionals to photograph her wedding day, chooses friends or family members as the “official photographer” of the day.
Unlike the professional photographer—who not only captures the wedding but also helps retouch and lay out photo and print images—the friend or family member may simply hand over a DVD/CD of the day. These brides often realize they want more than just a DVD/CD to remember their day, and to help them preserve their memories for future generations, Kodak is trialing Kodak Professional Collections.
The new consumer service provides access to designers to create one-of-a-kind heirloom albums, by leveraging Kodak’s network of professional photographic labs for design and printing.
“Many couples opt for wedding images from friends and family members on a DVD/CD but are unclear on how to go about creating high-quality wedding albums, or give up due to complexity and time constraints. They also run the risk of losing their photographs, should the DVD get damaged or technology render the DVD useless,” said Therese Corrigan-Bastuk, worldwide marketing director, Film Capture, Paper & Output Systems, Eastman Kodak. “With Kodak Professional Collections, Kodak makes it easy for newlyweds to create customized, one-of-a-kind professional albums, simply by uploading their images to this service and then choosing the preferred features of their own heirloom album. From there, our professional designers take over, laying out the images to tell the story of the wedding day and presenting it back to the customer for final approval.”
Kodak Professional Collections heirloom wedding albums use Kodak Professional Endura paper, tested to last for more than 200 years in dark home storage. To create albums using Kodak Professional Collections, consumers follow three steps:
1. Download Kodak Professional Collections software, which shows the catalog of offerings via
kodak.com/go/professionalcollections
2. Choose from covers, custom layouts and sizes
3. Upload photos. Once this is complete, a professional will do the rest and present the consumer with a preview for approval and final order.
Print | posted @ Sunday, August 15, 2010 5:09 PM