Ridgefield Park, NJ—Samsung and The Jimmie Johnson Foundation announced they will partner together for the 2010 Samsung Helmet of Hope program, allowing fans and media members to nominate their favorite children’s charity to receive special recognition and a $10,000 monetary grant.
For six consecutive Sprint Cup race weekends, NASCAR champion Jimmie Johnson will select two charities that focus on children in need, one from fan submissions and one from media submissions. The logos of the chosen charities will be featured on Johnson’s helmet.
To kick-off the program, Samsung selected Feeding America’s “Kids Café,” an important program that works to address the growing hunger epidemic, to be the first logo to adorn the helmet.
“Samsung is the fastest-growing home appliance brand in the U.S. and when we are given a chance to leverage that leadership to make a difference in the lives of children, we embrace the opportunity and aim to sustain growth in both areas,” said Tim Baxter, president of the Consumer Business division at Samsung Electronics America.
Nominations will be accepted until 5 p.m. EDT on September 1, 2010. To submit an application, visit
helmetofhope.org.
Print | posted @ Tuesday, July 13, 2010 2:14 AM