Olympus is holding the Pen Your Story Challenge to find out what consumers would do if they had the new Olympus Pen E-PL1 interchangeable-lens compact camera along with $5,000 to bring their creative vision to life.
The “vision” can be anything a photographer can produce with a $5,000 budget and the Pen camera—from a short film, a fashion spread of still images or a photomontage. Consumers can submit their video proposals to youtube.com/getolympus and enter to win the E-PL1, the funds and a chance at the grand prize.
After the proposal submissions have been narrowed down to 20 semifinalists selected by the community via “likes,” six finalist proposals will be selected by a panel of judges from Olympus, as well as the YouTube community. Those six individuals will receive the Pen, the $5,000 and time to bring their proposals to life.
Once the finalists have uploaded their final creations to YouTube, a grand prize winner will be selected based on a combination of popular vote and the panel of Olympus judges. The winner will receive an all-expense-paid trip for two to New York City to attend the Olympus-sponsored U.S. Open National Championships on Olympus Day, and the winning work will be displayed on the giant video board at the USTA Billie Jean King National Tennis Center before an audience of thousands.
Engineered for DSLR image quality, point-and-shoot simplicity and high-definition (HD) video recording, the Pen incorporates in-camera editing effects that include six art filters (pop art, soft focus, pin hole, grainy film, diorama and gentle sepia), which can be applied to videos or stills, and a multiple exposure function for still image capture with options to shoot one shot, then another and combine them in real time, or capture both shots separately and combine them in-camera later.
To simplify creative photography, the Pen also provides a live guide interface; users can press the up and down arrows on the back of the camera to slide through numerous photographic effects, make adjustments and watch the LCD as the effects are made live—before the image is captured.
olympusamerica.com
Print | posted @ Tuesday, May 04, 2010 5:37 AM