Google just deployed a test version of their new search engine, known as
Caffeine. You can
play around with Caffeine in the Google sandbox, a popular test area on Google's website. Web moguls are saying this may be the end of keyword obsession in web development since the new search function is supposed to be smarter.
If you have a website or blog, you might be interested in an article I did on one of my own sites about
keywords and why they aren't as hot as one might think.
Anyway, I worked with the new Google
Caffeine and found differences between it and the current Google. It is faster. I hit "search"-- it seemed like the first page of hits popped up. Cool. And,
Caffeine seemed more intuitive than search engines have been for a while. My key argument about search engines has been that they will find you the biggest, most established, corporate-type sites that contain the exact terms you're searching for. Or they'll give you blogs - dozens of blogs, good or bad. But they didn't seem to find smaller, off the track sites that might be exactly what I am looking for but may not parrot the terms I searched on.
Caffeine seemed to bring me a bigger variety of results. I entered the same key phrases into current Google and then into the sandbox and I got fairly different replies.. I liked the sandbox replies more.
Print | posted @ Wednesday, August 12, 2009 7:37 AM