Seniors, babyboomers are still a strong force in determining trends. There are a lot of us, we spend money, so our opinion counts. It’s that simple. With that in mind, the Nielsen Norman Group looked into how effective Web sites are for older seniors – those of us over 65.
They found that most ecommerce sites are twice as difficult for seniors than for younger users. That’s pretty dumb of corporations trying to sell us stuff online, especially considering that we will be spending about $25 billion (with a “B”) at online stores within the next few years.
Some companies who, according...