Portland, OR—Lensbaby introduced its first storage and organizational carrying case made specifically for the Lensbaby system. The Lensbaby System Bag is designed as a sturdy yet flexible bag that allows photographers to access their Lensbaby products quickly and easily.  The bag measures 10.25x4x3.5 inches and is a one-stop carrying system that can accommodate any Lensbaby lens (Muse, Control Freak, Composer, Scout and Composer with Tilt Transformer), optic or accessory. The sides of the bag feature an easy-access corner flap that enables access to frequently used products. Removable elastic straps inside the bag allow a photographer to customize and carry their...

New York, NY—Gary Fong launched its GearGuard line of camera and equipment security devices to provide photographers with a theft prevention system for their gear. The flagship products are the GearGuard Camera Body Lock and the GearGuard Bag Lock, both of which are designed to safeguard a camera from the snatch-and-grab threat faced by photographers. “For years, photographers have had serious concerns about the vulnerability of their equipment to theft while they’re busy shooting an event or working with customers, and we all have horror stories about expensive gear turning up missing. Whether you measure the value of your camera and...

Lake Success, NY—Canon USA joined forces with fashion label LeSportsac to offer an exclusively designed PowerShot camera carrying case. Whether traveling afar or capturing shots of children playing on the beach, the case provides a convenient and fashionable way for PowerShot users to tote their camera. LeSportsac, with a 36-year history of manufacturing functional and chic bags and accessories for consumers, applied their same fashion-forward design sense to create this exclusive camera case for Canon PowerShot digital Elphs. The PowerShots are known for their box and circle design, and the LeSportsac carrying case sports a “square dance” pattern that evokes that...

Santa Rosa, CA—Think Tank Photo’s Logistics Manager is its first rolling equipment case for lighting and photographic gear. The case’s flexible interior layout options adapt to numerous equipment combinations and help manage all of the logistics of transporting and using a lot of gear on location. “The Logistics Manager provides the answer to a question often asked by working photographers, which is, how can I transport all of my gear into the field, have quick access to it, and secure it from loss or theft,” said Doug Murdoch, Think Tank Photo president and lead designer. “We took the design and engineering...

Chicago, IL—Inspired by his extensive travel and career in wildlife photography, outdoor photographer Andy Biggs unveiled Gura Gear, a line of camera bags designed for on-the-go photographers as a lightweight yet highly functional alternative to bulky photo bags.      The Kiboko bag is the first product in the Gura Gear line. Weighing in at four pounds, the Kiboko is designed to allow all photo gear to be safely stored and comfortably carried but also quickly accessed. The bag is deep enough to accommodate a pro SLR camera body, as well as medium-format cameras. It will also hold up to a...

Underscoring its commitment to the development of a new generation of environmentally responsible mobile lifestyle and power solutions, at PMA 2010 Mizco International’s DigiPower division introduced a series of eco-friendly cases for digital cameras and smartphones, eco-friendly AC adapters for laptop/netbooks, and power cases and power packs for iPhones and iPods. “As a leading supplier of power generating solutions for imaging and mobile phone products, we have a responsibility to design products that are as environmentally friendly as they are user and dealer friendly,” said Maurice Mizrahi, president of the DigiPower division. Now available at suggested retail price points ranging...

Lowepro launched its top-loading holster-style series, Toploader Zoom AW, for amateur and prosumer photographers out for a day of outdoor activities, travel or sports. Designed for introductory and mid-level DSLRs and standard zoom lenses, the series offers multiple carrying styles. “We filled it with the type of pro-style details that an advanced or casual shooter will appreciate—like all weather protection, a shape that aligns with the body and handy access and storage functions,” said Tim Grimmer, Lowepro product manager. The holster-style profile allows the Toploader Zoom AW to be worn as a shoulder bag or on a belt, and its lid opens...