WD My Book AV DVR Expander Lets Consumers Add More Recording Hours
DVR Accessory
Lake Forest, CA—Consumers can instantly and seamlessly expand their DVR’s recording capacity by attaching Western Digital’s (WD) My Book AV DVR expander to their DVR.
TiVo Verified compatible with TiVo Series3 and TiVo HD DVRs (digital video recorders), the WD DVR expander is capable of storing up to 120 hours of high-definition (HD) television programming. The drive, which offers USB and eSATA connections, has also been tested and is compatible with Dish Network and DirecTV DVRs. WD is working with other major satellite, cable and telecom companies to integrate its DVR expander technology into their set-top boxes.
According to Parks Associates, 40 percent of U.S. broadband households have a DVR (Parks Associates: The Consumer Perspective 2009). HD programs take up several times more storage space than standard-definition programs, requiring users to constantly delete old shows to make more room for new ones. Shortage of storage also prevents the DVR’s recommendation engine from suggesting new shows, limiting the use of a favorite consumer feature. WD’s My Book AV DVR expander addresses these issues by providing users with up to 120 additional hours of HD storage for their TiVo, DirecTV, Dish Network and other compatible DVRs.
“Millions of users love their TiVos and DVRs because they can watch their favorite TV shows whenever they want. The hard drives inside these devices simply don’t have enough space to store all of consumers’ favorite HD programs each week,” said Dale Pistilli, vice president of marketing for WD’s branded products group. “With our busy lives, it’s easy to get behind on our favorite shows. WD’s My Book AV DVR expander allows users to take back control of their DVR and keep more of their TV shows.”
The My Book AV DVR expander also enables users to store and play back videos from 2010 or later Sony HD Handycam camcorders with the direct-copy feature, giving consumers an easy way to offload, archive and enjoy their personal videos in one step without a PC.
Other features include: an AV-optimized drive engineered for 24-by-7 operation, offering smooth video recording and playback with SilkStream technology (available via eSATA connection only); an environmentally friendly drive built with WD GreenPower technology and optimized for the demands of writing video as well as the high temperatures found in entertainment centers; and increased connectivity to game consoles, Blu-ray players or media players, to provide smooth playback on big-screen TVs.
A small form-factor design allows the My Book AV DVR expander to fit in entertainment centers either upright or horizontally, for easy positioning with other AV devices to maximize airflow and minimize heat around the drive.
WD’s My Book AV DVR expander is available with 1TB capacity. It comes with a two-year limited warranty for an MSRP of $149.99. wdc.com